tera Design
Commerce
Branding
Web design
Advertising Distribution
New York
2020
Results
Successful website launch with positive user feedback on clarity and navigation
Increased local brand recognition through targeted offline placements
Higher interest in both hero and secondary product lines as reflected in customer inquiries
Summary
Tera Design, a premium furniture studio known for its sculptural minimalist pieces, needed a way to launch their online presence while maintaining their brand’s refined identity. They also wanted to promote both individual hero products and their complete furniture range without overwhelming customers.
Our agency provided web strategy, email support, and physical promotional design and distribution to ensure a successful and cohesive launch.
Challenge
Tera Design faced 2 core challenges:
Launching a minimalist website that was visually clean, yet effective in being managed without complicated tech support.
Promote hero products, but showcase a wide range of their craftsmanship.
Generating local awareness among high-income, design-conscious consumers without relying solely on digital ads.
Solutions
We delivered a multi-layered end-to-end solution:
1. Website Strategy & Support
Provided a step-by-step guide to launching a minimalist website optimized for design-driven products.
Helped them structure their product categories to highlight bestsellers while allowing exploration of the full catalog.
Delivered ad hoc email support throughout the process to ensure a smooth and confident launch.
2. Print Promo Materials
Designed premium print materials featuring close-up shots of textures, materials, and signature product silhouettes.
Created grid-style layouts to elegantly display product collections in a clean, magazine-like aesthetic.
3. Targeted Distribution
Distributed promotional flyers and brochures in affluent neighborhoods, targeting curated cafés, design stores, and boutique hotels frequented by their ideal clientele.
