SORU
Fitness
Branding
Web design
Advertising Distribution
New York
2022
Results
Noticeable increase in web traffic and booking inquiries within two weeks
2.8x uptick in family bookings following flyer distribution near schools and cafés
Adult lessons saw a 35% increase in signups, attributed to materials placed in wellness-focused spaces
Brand recall among locals improved, with customers referencing the flyers directly in online bookings
Summary
Soru offers professional snowboarding lessons tailored to kids, teens, and adults. While their instructors are highly rated and their programs versatile, Soru needed to increase local awareness—especially among families and active adults planning their winter adventures.
We helped Soru connect with their ideal customers through targeted offline distribution in community venues, backed by attention-grabbing print materials.
Challenge
Soru’s main goals were to:
Drive local awareness for their all-ages snowboarding programs ahead of the winter season
Communicate their offer clearly to both families with children and adult snow-sport beginners or returners
Avoid relying solely on paid social or SEO, and instead tap into real-world spaces where their audience gathers
Solutions
We launched a focused print-based campaign with a dual-audience strategy:
1. Custom Promo Material Design
Designed two sets of visually striking promo flyers and posters:
One targeting families, with playful, inviting imagery and clear age-group breakdowns
One tailored to adults-only venues, using bold, aspirational imagery and messaging around rediscovering snowboarding
Each piece included a QR code linking to age-specific lesson info and online booking
2. Targeted Distribution in Local Venues
Distributed family-friendly materials in community centers, local cafés, toy stores, and family gyms
Placed adult-focused promos in breweries, coworking spaces, climbing gyms, and yoga studios
Ensured all placements aligned with Soru’s brand tone and seasonal relevance
