CB
Commerce
Branding
Web design
Advertising Distribution
New York
2024
Results
3.6x increase in traffic to the yellow chair product page within the campaign window
Over 700 unique QR code scans from distributed materials in under 6 weeks
Multiple inbound B2B inquiries from designers working on furnishing new office spaces
The yellow chair quickly became CB’s most talked-about new product of the quarter
Summary
CB, a modern furniture brand known for its clean lines and functional design, launched a new statement piece: a vibrant yellow chair that blends style with ergonomic comfort. Their goal? To build buzz around this standout product and drive interest from newly opened office spaces and design-savvy professionals.
We partnered with CB to design eye-catching promo materials and place them directly in high-traffic areas near new commercial developments, where interior designers, office managers, and architects frequent.
Challenge
CB needed to:
Generate awareness and excitement for their bold new yellow chair in a sea of muted office furniture
Reach office decision-makers and specifiers near new builds, where furniture procurement decisions are actively happening
Ensure the promo visuals reflected both style and functionality, without blending into background noise
Solutions
1. High-Impact Promo Material Design
Designed striking posters and flyers that used the chair’s vibrant yellow as the visual anchor—ensuring it stood out even in crowded urban spaces
Used minimalist layouts with bold photography and a concise call to action: “This chair doesn’t wait to be noticed”
Included QR codes leading directly to the product page or sample request form
2. Targeted Physical Distribution
Deployed flyers and posters in lobbies, elevators, cafés, and foyers of newly built office complexes and co-working hubs
Focused on commercial architecture corridors and showroom-heavy areas, ensuring exposure to architects, designers, and decision-makers
