Lumina Tech
Finance
Branding
Web design
Advertising Distribution
New York
2023
Results
2.5x increase in qualified direct traffic to LuminaTech’s product landing pages in the first 3 months
Stronger in-person brand recall, with new clients mentioning flyers seen in elevators and cafés
Over 1,000 unique QR scans and business card URL visits in the first month
Increased B2B demo bookings from boutique advisory firms and solo financial planners
Summary
LuminaTech is a rising fintech company offering smart financial tools and solutions for modern professionals. Despite a strong product and sleek online platform, they needed help breaking through the noise to reach finance professionals who are often bombarded with digital ads.
Our agency helped LuminaTech stand out by designing premium print materials and distributing them strategically in high-density financial districts, creating a real-world entry point to their digital experience.
Challenge
LuminaTech needed to:
Build awareness and credibility for their brand among professionals in banking, wealth management, and fintech-adjacent industries
Stand out from countless digital-first competitors by offering a more tangible brand touchpoint
Drive targeted traffic to their website and product landing pages from offline channels
Solutions
1. Branded Promo Materials
Designed sleek, minimalist flyers and posters using LuminaTech’s branding, showcasing their product value proposition with sharp copy and modern visuals
Included QR codes linking to specific landing pages for tools like portfolio tracking, expense automation, and digital onboarding
2. Premium Business Card Design
Created professionally printed business cards for key team members and general brand distribution
Cards featured a direct call to action, leading recipients to try a demo or access whitepapers via unique URLs
3. Strategic Distribution in Financial Hubs
Deployed materials in office lobbies, coworking spaces, finance-focused cafés, and lunch spots
Focused on professional environments with a high concentration of finance workers, analysts, and decision-makers
