Capri Allee
Hospitality
Branding
Web design
Advertising Distribution
New York
2025
Results
Foot traffic increased by 65% over the first 3 weeks of the campaign
Capri Allee became a known name in the neighborhood by month two, with many guests referencing the flyers or A-frames as their first touchpoint
Word of mouth was accelerated thanks to the initial visibility push
Summary
Capri Allee, a newly opened Italian restaurant with a modern coastal vibe, needed to build awareness and foot traffic in a highly competitive dining district. While the interior was ready and the menu perfected, they faced one critical challenge: getting people through the door.
We supported Capri Allee with a hyperlocal offline campaign, combining premium signage, A-frames, and promo materials strategically placed in nearby hotspots to turn passersby into diners.
Challenge
Capri Allee’s launch goals included:
Driving physical visits to the restaurant in its first few weeks of opening
Standing out in a busy neighborhood with lots of dining options but new brand recognition
Connecting with both local residents and nearby workers during lunch and dinner windows
Solutions
1. Designing Promo Materials & Signage
Created inviting, on-brand flyers and postcards showcasing Capri Allee’s signature dishes, lunch specials, and opening offer
Designed eye-catching A-frames and window signs with bold typography and imagery to draw in foot traffic
Messaging included clear CTAs like “Now Open – Come In for a Free Starter” and QR codes to preview the menu
2. Strategic Local Distribution
Placed print materials in nearby cafés, boutiques, coworking spaces, residential lobbies, and gyms
Ensured a mix of morning, lunch, and evening placements to target professionals, residents, and weekend traffic
Partnered with local venues to include flyers in takeaway bags and coffee sleeves for added visibility
