Baseline
Commerce
Branding
Web design
Advertising Distribution
New York
2021
Results
2.2x increase in direct traffic to Baseline’s website in the first month
Over 500 QR code scans from gym placements within 4 weeks
Notable uptick in newsletter signups and first-time purchases
Brand became a recognized name in the local fitness community
Summary
Baseline is a performance-focused activewear and supplements brand looking to grow its online store and community. While their products were digitally native, they recognized the need for a stronger real-world presence to cut through the noise and build credibility where their customers live, train, and sweat.
Our agency helped them bridge the digital-physical gap with a targeted offline campaign designed to drive traffic to their online channels.
Challenge
Baseline needed to:
Drive online awareness and conversions without relying solely on paid digital ads
Connect with a fitness-driven audience in environments that feel authentic and aligned with the brand
Create a memorable physical presence that encouraged real action (website visits, email signups, purchases)
Solutions
We developed a custom offline campaign with three key components:
1. High-Impact Promo Design
Designed bold, energetic promo materials (posters, flyers, QR cards) highlighting Baseline’s online promotions, new product drops, and social proof.
Focused on strong copy, scannable CTAs, and visuals that matched Baseline’s digital brand identity.
2. Wallscape Placement
Secured a large-format wallscape in a high-traffic area near boutique gyms and healthy cafés — ensuring visibility among fitness-minded locals.
The wallscape featured a clear call-to-action driving viewers to claim an exclusive online offer.
3. Gym Distribution Strategy
Distributed branded flyers and QR cards directly in partner gyms, personal training studios, and locker rooms.
Materials offered limited-time discounts, encouraging immediate visits to the website and measurable conversions.
